KIIKO, Yurii. Brand identification and sense of security: the polarity of customer loyalty in Ukraine’s banking sector. Bulletin of Taras Shevchenko National University of Kyiv. Psychology, [S. l.], v. 1, n. 21, p. 37–48, 2025. DOI: 10.17721/BPSY.2025.1(21).5. Disponível em: https://psychology.bulletin.knu.ua/article/view/4511. Acesso em: 14 feb. 2026.